Looking at the NBA landscape, there were a number of places where change was taking place, but this was especially true in the case of the Dallas Mavericks. In a span of four days, the Mavericks saw events that included a damning story published by The Athletic questioning the pecking order under team owner Mark Cuban, a parting of the ways from then-general manager Donnie Nelson and the decision by Rick Carlisle to step down from the head coaching position (Carlisle is now the head man for the Indiana Pacers…again). All of a sudden, a franchise that seemed to be stable was in chaos, and Cuban was left to make decisions that will alter the course of the team for at least the next decade. The man chosen to be the next head coach of the Mavs is Jason Kidd, the former point guard who was on the team when Dallas won their only championship in 2011. Kidd also coached the Brooklyn Nets and Milwaukee Bucks before finding an assistant coaching role under Frank Vogel with the Los Angeles Lakers. This move is the one making the headlines simply because of the pedigree Kidd brings as a player and coach, but it’s the GM hire that, at least to me, is the more intriguing.
Enter Nico Harrison, a former executive with Nike, as the man chosen to lead basketball operations for the Mavs. At face value, replacing Nelson with a man who doesn’t have any experience in an NBA front office is unconventional at the least, but there could be a underlining method to Cuban’s methods. By being a Nike exec, Harrison has been able to build relationships with numerous players, most notably being the liaison for the late Kobe Bryant in his second year with the company. One of those relationships is with Luka Doncic, the team’s budding superstar who Harrison is tasked with building a championship contender around. That in itself is a monumental chore, considering Dallas plays in the rough and rugged Western Conference, and the roster has more than a few areas needing improvement. The hope for Cuban and the Mavs fan base is some of those relationships Harrison has created can be beneficial in bringing a few of the better players in the association to Dallas, and ultimately, erase the fact the franchise hasn’t made it past the first round of the playoffs since that 2011 title run. At any rate, I believe Cuban is willing to do anything possible to bring a title back to Big D, and while the move to bring Harrison in as GM can be questioned, it may be revolutionary depending on the results.
When we looks into the inner workings of a league’s teams, most of them go with a person who has worked their way up in the franchise, or with someone who is at least familiar with front offices around the league, to be a general manager. It’s not common the people who hold these positions come from a source outside of the league. If there is a model for an awkward GM hire working to the tune of championship results, look no further than the Lakers. L.A. brought in Rob Pelinka, a sports agent whose clients included Bryant and Nets guard James Harden, to be their GM in 2017. Pelinka, was able to help sign forwards LeBron James and Anthony Davis, bring Vogel in as the head coach (along with the aforementioned Kidd as an assistant), and build a roster around superstars James and Davis to win the NBA championship last season in the bubble. When Lakers owner Jeanie Buss decided to hire Pelinka as the GM, we could perceive it was because of those business relationships he developed as an agent for a big reason why he got the job. In other words, there are other walks of life that help to get a person in tune with the landscape of a business. While the hire of Pelinka is not exactly the same as Harrison taking over as the Mavericks GM, the fact they come from different entities to operate an NBA team is.
Speaking of those relationships, I personally never believed it when people say business is just business. That theory sounds like a copout more than anything else, and here’s why. Anytime we get into business with someone, there is a period of getting to know that person or group to some degree. In that process, a certain amount of trust has to be built, or the deal will not get done. While this is going on, a friendship may grow out of that. I say all of this to point out there is always a personal aspect to conducting business, and when those relationships are produced, it can lead to bigger and better things down the line. So when we look at what Cuban did with bringing in Harrison, he understands this very narrative, because if he did not, this move does not get made. I guarantee those relationships Harrison developed with the players will be crucial if Dallas is to bring free agents in that can produce a championship contender.
If we are being honest with each other, we can say not much is guaranteed in life or business. One thing we do know is the race to stay ahead of the trends is hotter than ever. If there is a way to revolutionize an industry or organization, the powers that be are going to attempt to find that. Cuban is known as a visionary, and he obviously believes brining someone who earned his reputation at a shoe and apparel company to run his team will get the desired results he desperately wants. Such is the life of a businessman. One either wins big or loses big, and it will be interesting to see if this is a gamble that pays off for Cuban at the end.
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